ChatGPT & AI Search Optimization
When someone asks an AI assistant for a recommendation in your category, the answer depends on what the web says about you. We make your brand easy to understand, describe and reference correctly.
How AI Assistants Learn About a Business
AI assistants describe a business based on what is published about it — your own site, directories, reviews, press coverage, and the wider web. Where those sources agree, the description tends to be accurate. Where they conflict or are missing, the assistant fills gaps with inference, and inference is where inaccuracies come from.
That makes this work fundamentally about clarity and consistency rather than tricks. If your services, locations, positioning and credentials are stated plainly and consistently everywhere, you materially improve the odds of being described correctly. There is no mechanism to force inclusion, and we will not pretend otherwise.
At a glance
- Consistent description of what you do, everywhere
- Clear service and location information
- Credible third-party corroboration
- Accurate structured data on owned properties
Why Brand Clarity Matters Now
Assistants are becoming a research step before a purchase decision.
Assistants Summarise You
A short generated description may be a prospect's first impression. If it is wrong or vague, that is the impression they take away.
Consistency Reduces Error
Conflicting information across the web increases the chance of an inaccurate summary. Alignment reduces it.
Corroboration Builds Confidence
Independent sources describing you consistently carry more weight than your own marketing claims alone.
What This Work Delivers
More accurate descriptions
Reduced risk of your services, coverage or positioning being described incorrectly.
Coherent brand data
A single, consistent account of your business across every property you control.
Correct markup
Organization and service schema that states plainly what you do and where.
Wider discoverability
The same clarity improves conventional search and directory presence.
What Is Included
- Brand description audit across the web
- Baseline check of how assistants describe you
- Organization and service schema implementation
- About, service and location page clarity work
- Third-party profile and directory alignment
- Review and reputation consistency review
- Author and credential signals
- Periodic re-checks and reporting
How We Run This Work
Baseline
We record how assistants currently describe your business and note what is wrong or missing.
Source Audit
We find the sources feeding those descriptions and identify conflicts and gaps.
Correct & Align
Your own properties are corrected first, then third-party profiles are brought into line.
Strengthen
Structured data, credentials and corroborating coverage are developed.
Re-check
We re-run the baseline periodically and report on what changed.
Why Businesses Choose Us
Discipline, transparency and doing the unglamorous work properly.
Data-Driven Strategies
Every recommendation traces back to search data, analytics and competitive research.
Transparent Reporting
Clear monthly reporting showing what changed, what it cost and what it returned.
Tailored To Your Market
No recycled checklists. Your roadmap reflects your sector, budget and goals.
A Named Strategist
One person who knows your account and answers your questions directly.
Services That Work Well Together
Most results come from combining a few of these rather than running one in isolation.
AI SEO
Prepare your content and entity signals for a search landscape that increasingly summarises answers.
Answer Engine Optimization (AEO)
Structure content so machines can extract clear, accurate answers and attribute them to you.
Generative Engine Optimization (GEO)
Build the depth, sourcing and consistency that generative results tend to draw on.
Local SEO
Win the map pack and near-me searches with an optimised profile and real local landing pages.
Content Marketing
Content mapped to every stage of the buying journey, briefed and optimised to rank and convert.
SEO Services
Full-service organic search programmes built on technical health, useful content and earned authority.
Industries We Help
Search behaviour differs by sector, so strategy should too.
Client Results, Documented
Placeholder entries. Real, verifiable case studies with measured outcomes will be published here.
[Client name] — [Engagement]
Challenge: [Add the client’s core problem]
Solution: [Add the strategy delivered]
Result: [Add the measured, verifiable outcome]
[Client name] — [Engagement]
Challenge: [Add the client’s core problem]
Solution: [Add the strategy delivered]
Result: [Add the measured, verifiable outcome]
[Client name] — [Engagement]
Challenge: [Add the client’s core problem]
Solution: [Add the strategy delivered]
Result: [Add the measured, verifiable outcome]
What Our Clients Say
Placeholder testimonials. Replace with real, attributable client feedback before launch.
Frequently Asked Questions
Common questions about chatgpt & ai search optimization.
Can you make ChatGPT recommend my business?
No. There is no mechanism to buy or force inclusion, and any agency claiming otherwise is misleading you. What we can do is make your business clearly described and well corroborated so that accurate information is available to draw on.
Why do assistants sometimes describe my business incorrectly?
Usually because sources disagree or key information is missing, so the system infers. Outdated directory entries, old service descriptions and inconsistent naming are common culprits.
Is this different from normal SEO?
It overlaps heavily. The main difference in emphasis is consistency of description across third-party sources, rather than ranking a specific page.
How often should this be reviewed?
Quarterly is sensible for most businesses, and after any material change such as new services, a rebrand, or a change of location.
Ready to Get Started With ChatGPT & AI Search Optimization?
Tell us about your business and we will come back with an honest assessment of the opportunity.