Google Ads Management Judged on Cost Per Qualified Lead
Paid search buys you visibility immediately while SEO compounds in the background. We build and manage campaigns measured against the leads and sales they produce, not the clicks they buy.
What Good PPC Management Looks Like
Paid search is the fastest way to appear in front of people actively searching for what you sell. It is also the fastest way to waste money, because the platform is designed to spend your budget whether or not the traffic is relevant.
The difference between an account that works and one that quietly bleeds money is rarely bidding cleverness. It is disciplined structure, ruthless negative keyword management, honest conversion tracking, and landing pages that match what the ad promised.
At a glance
- Conversion tracking that measures real enquiries
- Negative keywords managed continuously
- Ad copy tested against genuine alternatives
- Landing pages aligned with search intent
Why Accounts Underperform
The same avoidable problems appear in most accounts we take over.
Broad Match Without Control
Broad targeting without rigorous negatives spends budget on searches that were never going to convert.
Tracking That Counts the Wrong Thing
Counting page views or all form submissions as conversions produces confident reporting on a meaningless number.
Mismatched Landing Pages
Sending every ad to the homepage forces the visitor to search again. Relevance has to continue past the click.
What We Optimise Toward
Cost per qualified lead
Reporting on the cost of leads worth having, with unqualified enquiries excluded where we can identify them.
Cleaner traffic
Continuous search term review so budget goes to searches with genuine commercial intent.
Improved quality signals
Better relevance between keyword, ad and landing page, which reduces what you pay per click.
Honest reporting
Clear reporting on spend, leads and cost per outcome — including when results are disappointing.
What Is Included in PPC Management
- Account audit and restructure
- Keyword and negative keyword strategy
- Campaign and ad group architecture
- Ad copy development and testing
- Conversion tracking implementation
- Landing page recommendations
- Bid strategy and budget management
- Monthly reporting and review calls
How We Run Paid Search
Audit
We review the existing account, or the market if starting fresh, and check that tracking is trustworthy.
Structure
Campaigns are structured around commercial intent so budget can be controlled meaningfully.
Launch & Learn
Campaigns launch with conservative targeting and tighten as real search term data arrives.
Optimise
Search terms, ad copy, bids and landing pages are reviewed on a regular cycle.
Report
Monthly reporting on spend, leads and cost per outcome, with the reasoning behind changes.
Why Businesses Choose Us
Discipline, transparency and doing the unglamorous work properly.
Data-Driven Strategies
Every recommendation traces back to search data, analytics and competitive research.
Transparent Reporting
Clear monthly reporting showing what changed, what it cost and what it returned.
Tailored To Your Market
No recycled checklists. Your roadmap reflects your sector, budget and goals.
A Named Strategist
One person who knows your account and answers your questions directly.
Services That Work Well Together
Most results come from combining a few of these rather than running one in isolation.
Conversion Rate Optimization (CRO)
Turn more of the traffic you already have into enquiries, bookings and sales.
SEO Services
Full-service organic search programmes built on technical health, useful content and earned authority.
Digital Marketing Strategy
One prioritised plan across channels, with a budget and a sequence you can defend.
Social Media Marketing
Organic and paid social planned around your funnel, not posted for the sake of posting.
Website Design
Conversion-focused design that looks credible and guides visitors toward the next step.
Local SEO
Win the map pack and near-me searches with an optimised profile and real local landing pages.
Industries We Help
Search behaviour differs by sector, so strategy should too.
Client Results, Documented
Placeholder entries. Real, verifiable case studies with measured outcomes will be published here.
[Client name] — [Engagement]
Challenge: [Add the client’s core problem]
Solution: [Add the strategy delivered]
Result: [Add the measured, verifiable outcome]
[Client name] — [Engagement]
Challenge: [Add the client’s core problem]
Solution: [Add the strategy delivered]
Result: [Add the measured, verifiable outcome]
[Client name] — [Engagement]
Challenge: [Add the client’s core problem]
Solution: [Add the strategy delivered]
Result: [Add the measured, verifiable outcome]
What Our Clients Say
Placeholder testimonials. Replace with real, attributable client feedback before launch.
Frequently Asked Questions
Common questions about ppc & google ads.
What budget do I need to start?
It depends entirely on your market’s cost per click and how many conversions you need to learn from. We would rather tell you a budget is too low to generate reliable data than take it and report noise.
How quickly will I see results?
Traffic starts immediately. Useful optimisation data usually takes two to six weeks depending on volume, and performance typically stabilises after that learning period.
Should I run PPC and SEO at the same time?
Often yes. Paid search delivers immediate visibility and produces keyword and conversion data that improves your SEO strategy, while SEO gradually reduces dependence on paid traffic.
Do you charge a percentage of ad spend?
We prefer a fixed management fee, because a percentage model rewards an agency for spending more of your money rather than spending it well.
Ready to Get Started With PPC & Google Ads?
Tell us about your business and we will come back with an honest assessment of the opportunity.